On Daytona Beach and New Smyrna Beach, vendors drive these big rigs down onto the beach and park them for the day. They sell food, drinks, and beach supplies, and they rent all kinds of stuff that people need or want at the beach: chairs, umbrellas, boogie boards, surfboards, bikes, etc. The prices are very reasonable (unlike most prices you find at the beach).
This is one of the vendors on New Smyrna Beach getting set up on a hot July morning. Growing up on the Gulf coast, I had never seen vehicles driving on the beach (other than lifeguards, police, and service vehicles). It took me a while to get used to this, but I have to admit, it is very convenient.
Now there’s a job that makes people want to move to Florida!