Lifeguards are often under-appreciated. How do I know this? Quite a few Florida cities do not believe the benefits of having lifeguards justify the cost. So they don’t have lifeguards.
Lifeguarded beaches are the safest beaches. The numbers prove it. Think about that the next time you head for the beach.
From this video, looks like the Aussies value their lifeguards. Maybe we could learn a thing or two from the Aussies about non-financial assets.
